Cosmetic Labeling 101

Cosmetic Labeling Infographic

Labeling is an important part of marketing strategy when you are launching a new product. As a cosmetic manufacturer, you should pay attention to two aspects of a label: design and displayed information.

Well designed cosmetic labels combined with relevant text can add value to your product. Shoppers in the cosmetic  industry are more sensitive to the look of the labels. That’s why cosmetic labels usually have an eye-catchy combination of bright and pastel colors mixed with silver, gold or sparkle fonts.

As a producer you have an option to create labels from scratch or use predesigned cosmetic label templates. Whatever choice you make, playing with different shapes, fonts, colors and label materials can help your product differentiate from the competitor’s. That way your brand can easily attract customers’ attention and acquire new buyers.

Furthermore, information displayed on a label is often a decisive factor in the process of buying. It’s not the rare case that consumers decide to buy product completely based on the text they see on the label.

Also, by using different symbols you can communicate important information with your customers. Some of them are mandatory, depending on the country in which you run your business, and some are proof that you keep the environment safe and that your product has some important certifications.

In this infographic, we are giving you the overview of basic information and some common symbols that can be seen on cosmetic labels.

Cosmetic Labeling 101

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How to Create Enticing Storefront with Stylish Window Decals and Static Clings

Storefront Window Decal

It’s an age old saying: Don’t judge a book by its cover. But in this visual world most of us will probably agree that eye-catching designs often affect our decision making process. We’d rather choose a book with a nice looking cover, wouldn’t we?

The same applies when it comes to storefront windows. Unique and carefully decorated storefront windows with a personal and illustrative touch entice more customers. If your store is sandwiched between other shop windows along a street of stores, having personalized window decorations can help you set your business apart and invite more customers to enter your store and dive into your brand. Thus, choosing an appropriate window signage is important for generating more sales for your business. The easiest way to create attractive shop windows are window decals. And the best part about window decals is that they offer so many possibilities for creating endless storefront designs to reflect and enhance your business.

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What to pay attention to when designing your window space?

1. Set who you want to target

Before you even start planning your window signage you should determine who the design is for and whose attention you want to catch and impress with it. Is it for lawyers, crafters or some other third group of people? What are their interests and hobbies? Knowing your target group can help you choose the right colors, designs and materials and create the perfect window business graphics that will attract the most customers.

2. Showcase what your business is about

Your storefront is the first impression people are going to get about what your business is about and you only got a few seconds to capture their attention. Therefore, your window needs to represent yourself, your brand and your business’s values. As long as it reflects your brand it doesn’t matter if you choose minimal storefront display or use vibrant colors. You can keep it  almost clear so people can peek inside and get a sense of the ambient or cover it in stunning and vivid designs. The important part is to match your brand and relate to your business. Make sure people know whether you are a hair salon, boutique or cafe.  

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3. Enhance your business with store window lettering

Your store window is a great advertising opportunity for your business. It allows you to get your message across to customers by clearly stating it. Choose the type and colors for your store window lettering depending on the message you want to communicate. Add your company slogan, show your contact details, store hours, promotions, products you specialize in etc. and lure customers into the store.

4. Evoke emotions with your storefront for the holidays

We all enjoy a good story. Stories evoke emotions and nothing can catch people’s attention like telling them a good story. And holidays are probably the best time for it. When Valentine’s Day approaches pick a theme (love song titles can be really inspirational 🙂 ) such as “How Deep Is Your Love” and show a romantic image of the ocean or a theme such as “Your Love Keeps Lifting Me Higher And Higher” and display an image of a person being lifted into the sky by a symbolic love wind. Window clings are the best choice in these situations. They are non-adhesive and very easy to apply since they stick on the windows using only static electricity. The best part about them is that you can easily remove them and reapply them next year again or whenever you need them.

Whether you are a florist, a bakery, a jewelry shop or any other type of store, setting up a story in your storefront windows will make passersby stop and see what the story is about.

5. Change your storefront window frequently and display info about sales

As the Greek philosopher Heraclitus stated in his works, change is the fundamental essence of the universe. People love to see something new and appealing. To keep their interest, a good idea is to update and change your shop window from time to time. The easiest and most cost-effective way to achieve a new look and draw people’s attention is to apply new window clings and tell a new story. You can also include seasonal sale storefront vinyl graphics and highlight some offers and prices.

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Whether you’ve just opened a new store or you’ve been in business for years, having an attractive and fresh new window display decorated with minimalist or colorful window decals and static clings will help you draw passersby’ attention and convert them into customers.

Most Common Barcode Label Problems

Most Common Barcode Label Problems

Ever since they came into sight, barcode labels have been widely used. They were first used in retail, but soon enough their usage was expanded to other areas, as well. Nowadays, barcode labels are used in various fields and their purpose is everything but negligible.

This small, yet powerful, invention is used for reducing data entry errors, inventory tracking and overall efficiency improvement. However, barcode labels can fail to deliver the goods. Sometimes they are unable to be read by barcode scanners, but other times they are just not sticking to the package. Did you ever wonder why is that happening?

Some causes of barcode labels failing are pretty obvious, but others might come as a surprise.

Did you know that direction of printing can affect barcode label scanning? Or that high humidity can cause labels to peel off? The little-known roots of barcode label problems can be tricky to handle, especially in the hands of non-professionals.

Understanding the origin of the problem and using technology properly is a prerequisite for printing barcode labels successfully. When it comes to barcodes, it’s smart to play it safe and consult the professionals.

Taking necessary precautions saves you not only money, but unnecessary troubles, as well. Read about the most common barcode label problems, their causes and appropriate solutions.

Barcode Label Problems

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Does Your Business Need a Barcode Label?

Product Barcode for businesses

Barcodes are one of the most important inventions of the 20th century. The need for this kind of invention became apparent in the 1930s when grocery business began to boom. However, the patent itself wasn’t issued until 1952 when the first, four-lined, barcode system was developed.

Barcodes serve the purpose of transferring product information via specially designed barcode scanners. Prior to introduction of barcoding system, the system of inventory keeping was based on clerks whose job was to list the products manually. Not only did the barcode labels make the job easier and faster, they also reduced the chance for human error.

Though it all began in the grocery industry, nowadays, barcode labels are used in the variety of other fields, and can be found on almost any product or package. As a matter of fact, barcode labels now represent a pervasive element of modern retail industry.

Industry-specific Barcodes

Benefits of barcode labels for business

When it comes to modern technologies in business, no company can afford to fall behind, and using barcode technology provides benefits for business in any industry there is. Though barcodes are sometimes underestimated as a method of saving time and money, they are proven effective. Barcode labels could be essential for taking your business to the next level.

1. Eliminate data entry errors

The most apparent benefit of using barcode labels in your business is eliminating data entry errors. The possibility for making an error for manually entered data is much higher compared to scanning a barcode label.

2. Reduce employee training time

Using a barcode system reduces employee training time, as well. Teaching new employees how to handle an entire inventory or pricing scheme is in the past, since mastering the hand-held barcode scanners takes only a few minutes.

3. Streamline the workflow

Other than being accurate and reliable, barcode labels also streamline the workflow. Tracking down every piece of information, material or product which moves within and outside of the organization can be time-consuming. Barcode labels improve the efficiency by automating this process.

4. Inventory tracking

Barcode labels enable precise inventory tracking. Companies that sell their products using online portals can provide customers with real-time inventory updates. One example would be allowing users to see if the item is available for order or currently out of stock. Tracking equipment’s location during shipping and receiving reduces the time spent on searching for the items and replacing the ones that are presumed to be lost. In other words, by using barcode labels, you can maintain control over inventory, leading to lower overhead.

5. Branding

Creative Barcode Labels

Implementing barcode labels into your business can do wonders for branding, too. It’s no longer necessary to stick to the plain barcode design. Regular black and white stripes can be turned into fully functional piece of art. Designing your barcode label can make your products stand out from the others and, eventually, improve your business.

In order to print barcode labels you have to decide which barcode is the right one for your business.

Types of barcodes

Barcode started out with a simple 1-dimensional design consisting of black and white lines, but has come a long way since then. Today, not only do barcode labels come in many shapes, sizes and label designs, but there are numerous types of barcodes and scanning systems suitable for both warehouse and manufacturing environments.

Two most commonly used 1-D barcode systems are UPC (Universal Product Code) and EAN (International Article Number). Since the UPC-A was developed with little regard to the situation outside the US, the European organization dealing with the system of product identification developed EAN-13. This type of barcode was created to be as compatible as possible with its predecessor, with additional information about the country of manufacturer.

Though UPC-A and EAN-13 are the default barcode versions, both barcode systems have smaller versions (UPC-E and EAN-8) for packages with limited space available, like chewing gums.

Both UPC and EAN are ISO (International Organization for Standardization) and GS1 approved. GS1 is a non-profit organization which maintains global standards for business communication. The organisation is present in more than 100 countries and it’s the official source for assigning company prefixes and creating barcodes in all industries.

Difference between UPC and EAN barcodes

Although both barcode systems are widely recognizable, it’s important to mention that some countries have their preferences. Since there are no indications that the US and Canada will switch to the EAN, if you are doing your business within the borders of these two countries, the safer option is to get the UPC barcodes for your products. This is, also, a viable solution because UPCs can be transformed into EANs, but not the other way around. However, if you are selling worldwide, you might consider putting both the UPC, and EAN numbers on your barcode label.

Barcode are inexpensive to design and print. Moreover, barcode labels can be attached to any kind of surface, be it paper, plastic, glass, wood, or metal. Barcodes are extremely adaptable. You can create custom barcodes to best fit your numbering and inventory system and use them for any kind of data collection. However, before you bring printing barcode labels to action, make sure to avoid common barcode label problems.